Chelsea Football Club has officially entered into a groundbreaking long-term partnership with DAMAC Properties, one of Dubai’s most prestigious luxury real estate developers. This transformative collaboration not only brings together two powerhouses in sport and real estate but also ushers in a new era of luxury living through the launch of Chelsea Residences by DAMAC, a pioneering football-branded residential development in the heart of Dubai.
DAMAC Becomes Chelsea FC’s Official Property Development Partner
As part of this elite partnership, DAMAC Properties has been appointed as Chelsea FC’s Official Property Development Partner. To mark this high-profile collaboration, DAMAC’s branding will be prominently featured on the front of Chelsea’s men’s and women’s team shirts for the remainder of the 2024/25 season. The partnership officially debuts during the UEFA Conference League semi-final clash against Djurgården, setting the stage for global visibility and brand synergy.
This strategic alliance signals Chelsea’s continued evolution as a global lifestyle brand, blending elite sport with iconic real estate in one of the world’s most dynamic cities.
Introducing Chelsea Residences by DAMAC: Dubai’s First Football-Branded Luxury Development
At the core of this revolutionary collaboration lies Chelsea Residences by DAMAC—an ultra-premium residential tower set in Maritime City, Dubai’s rapidly developing seafront enclave. This first-of-its-kind football-branded property in Dubai will not only cater to luxury living enthusiasts but also to die-hard fans of the beautiful game.
Luxury Redefined Through Football Identity
Chelsea Residences by DAMAC is envisioned as a bold architectural landmark that fuses Chelsea FC’s world-class excellence with DAMAC’s legacy of opulence. Every inch of this residential marvel is designed to celebrate the heritage, passion, and performance-driven mindset that defines Chelsea Football Club.
From thematic interior concepts to bespoke lifestyle amenities inspired by the football world, this residential tower will reflect the spirit of Chelsea in both aesthetic and function.
World-Class Amenities Rooted in Performance and Wellness
The luxury residences are more than just real estate—they are lifestyle destinations. Set against breathtaking panoramic views of the Arabian Gulf, Chelsea Residences by DAMAC will feature over 1,400 ultra-modern units, blending architecture, technology, and luxury.
Key amenities include:
- Chelsea-branded fitness and training zones
- High-performance wellness and recovery centers
- Private concierge and lifestyle management
- Resort-style swimming pools and spa facilities
- Chelsea-themed entertainment lounges
- Curated fine dining and exclusive event spaces
Each residence will seamlessly integrate smart home technology, allowing residents to personalize their living experiences at the touch of a button.
Strategic Location: Maritime City, Dubai
Positioned in Dubai Maritime City, a waterfront hub poised to become the next epicenter of luxury urban living, Chelsea Residences offers unmatched accessibility and panoramic ocean views.
The location provides:
- Proximity to Sheikh Zayed Road
- Easy access to Downtown Dubai and Dubai Marina
- World-class retail, dining, and cultural venues nearby
- Direct waterfront promenades and marinas
This location is ideal for global citizens looking to invest in premium branded residences backed by two of the most iconic names in football and real estate.
Global Ambition Meets Local Innovation
This partnership isn’t merely a commercial endeavor—it represents a shared vision of legacy, ambition, and innovation. Both brands have consistently pushed boundaries in their respective industries. With Chelsea’s elite sporting heritage and DAMAC’s architectural prowess, Chelsea Residences by DAMAC promises to redefine the benchmark for luxury real estate in the region.
Statements from the Leadership
Jason Gannon, President & COO of Chelsea FC, expressed enthusiasm about the venture:
“DAMAC is a leader in global real estate innovation, and we are proud to co-create Dubai’s first Chelsea-branded residences. This partnership takes Chelsea’s identity beyond the pitch, embedding it in architectural excellence that echoes our commitment to performance and prestige.”
Amira Sajwani, Managing Director of Sales & Development at DAMAC, echoed the sentiment:
“We are proud to bring Chelsea’s competitive spirit and iconic brand into the luxury property market. These residences are for those who not only love football but also demand extraordinary living spaces that fuse elegance, innovation, and identity.”
Why This Partnership Matters
The collaboration between Chelsea FC and DAMAC Properties signals the future of lifestyle branding, where luxury living is personalized through the prism of elite sport. With the rise of branded residences globally, this venture stands at the confluence of fan culture, investment potential, and modern design.
This partnership is not just about visibility; it’s about creating real estate experiences that resonate emotionally with global audiences—blending loyalty, legacy, and luxury under one roof.
Branded Residences: The Future of Luxury Living
In recent years, branded residences have taken the global property market by storm. Buyers are not just investing in a home; they are investing in a lifestyle, a brand, and a legacy. With Chelsea Residences by DAMAC, buyers get access to:
- Enhanced property value tied to the Chelsea brand
- Superior design and build quality by DAMAC
- Curated community living with themed events and experiences
- Potential for significant rental yields in Dubai’s dynamic property market
Conclusion: A New Era for Chelsea and Dubai
The launch of Chelsea Residences by DAMAC marks a defining moment for both brands. For Chelsea FC, it’s a bold expansion into lifestyle and global branding. For DAMAC, it’s another milestone in delivering exceptional living experiences with international appeal.
As global interest in football continues to surge and Dubai cements its status as a hub for luxury, this partnership is perfectly timed to capture the future of both industries.
Investors, fans, and residents alike can now live the Chelsea legacy—every day, from the comfort of home.
