Strategically situated between Dubai and Abu Dhabi, Al Jurf is fast becoming the next iconic beachfront destination in the UAE. With a unique blend of untouched natural beauty, elite residential developments, and strong market fundamentals, Al Jurf is the new benchmark for luxury coastal living and real estate investment in the region.
Prime Location With Seamless Connectivity
Al Jurf’s location along the Sheikh Zayed Road corridor provides residents and investors with unparalleled access to both major cities—Dubai and Abu Dhabi. This masterfully planned destination lies minutes from major upcoming landmarks such as Palm Jebel Ali, Al Maktoum International Airport, Zayed International Airport, and the future Disneyland Abu Dhabi.
Its strategic placement eliminates long commutes while offering a peaceful retreat—making it an ideal choice for high-net-worth individuals, international investors, and discerning families.
A Coastal Paradise Preserved by Nature
What sets Al Jurf apart from typical developments is its setting within a protected natural reserve. Here, pristine white-sand beaches, native flora and fauna, and crystal-clear coastal waters define the lifestyle. With over 1.6 km of private beachfront, the community blends modern luxury with organic landscapes, offering a sanctuary for those seeking exclusivity and serenity.
This integration of eco-conscious design and preservation enhances property value and creates a destination that respects its surroundings while delivering on premium living standards.
Real Estate Boom: Why Al Jurf Is Leading Abu Dhabi’s Market Surge
The real estate landscape in Abu Dhabi is thriving, with Al Jurf standing at the epicenter of this momentum. In 2025, several key indicators confirm the region’s robust performance:
- Residential property prices rose by 7.2% year-over-year in Q1 2025 (source: ValuStrat).
- Villa prices increased by a staggering 9.7%, while apartment prices climbed by 4.5%.
- Luxury villas experienced growth between 5-10% in H1 2025 (source: Dubizzle).
- Real estate transactions totaled AED 25.3 billion, marking a 34.5% increase YoY (source: ADREC).
- Rental yields remain strong, with apartments yielding 8.3% and villas at 6.7%, making Al Jurf one of the most profitable investment zones in the UAE.
Al Jurf’s appeal to local and international investors stems from limited supply, increasing global interest, and the added prestige of luxury-branded properties.
The Rise of Branded Residences in Abu Dhabi’s Luxury Sector
The branded residence phenomenon is transforming Abu Dhabi’s high-end real estate segment—and Al Jurf is at the forefront. With luxury names like Jacob & Co. and Elie Saab entering the market, branded developments now offer investors:
- Greater capital appreciation
- Stronger resale value
- Unmatched design and amenities
- Higher rental premiums
In 2025 alone, Abu Dhabi witnessed a 400% increase in branded projects, underlining the sector’s escalating demand. These residences cater to a growing elite clientele that values not only the property but the legacy associated with global luxury brands.
Jacob & Co. Beachfront Living by Ohana: A Masterpiece of Modern Luxury
Developed by Ohana Development, Jacob & Co. Beachfront Living is redefining ultra-luxury real estate in Al Jurf. Inspired by the bold, timeless elegance of the world-renowned jeweler, this 457-unit community offers more than just homes—it offers a coastal lifestyle wrapped in opulence.
Key Features:
- Ocean-facing residences, including apartments, villas, penthouses, Sky Mansions, and beachfront palaces
- Private beaches, curated amenities, and panoramic vistas of the Arabian Gulf
- Signature design elements by Jacob & Co.—where art, innovation, and function merge
- State-of-the-art security systems, smart home technology, and concierge-level service
Ohana’s CEO, Husein Salem, aptly remarks, “Al Jurf is a symbol of harmony between luxury and nature. With limited inventory and timeless appeal, our Jacob & Co. residences offer a lifestyle unmatched in the region.”
Investor Confidence Soars with Strong Fundamentals
Several elements contribute to Al Jurf’s growing appeal for investors:
- Limited land availability along the protected coastline ensures long-term scarcity.
- Strong rental yields driven by increasing demand for beachfront living.
- Infrastructural mega-projects like Disneyland Abu Dhabi and airport expansions boost long-term value.
- Stable political and economic climate in the UAE ensures security and sustainable growth.
Whether for capital appreciation, rental income, or legacy asset creation, Al Jurf ticks every box for savvy real estate investors.
Al Jurf’s Lifestyle Proposition: Nature, Wellness, and Heritage
Beyond real estate, Al Jurf offers a holistic lifestyle rooted in wellness, community, and tradition. Key highlights include:
- Botanical gardens, cycling trails, and organic farms enhance resident wellbeing.
- Heritage-inspired architecture blends modern elegance with cultural authenticity.
- Community-driven amenities like yoga pavilions, eco-resorts, and beach clubs promote a sense of belonging.
As Mustafa El Sammak, COO of Ohana Development, puts it, “Buyers now look for more than just location—they want stories, authenticity, and soul. Al Jurf delivers all three in abundance.”
Who Should Invest in Al Jurf?
Al Jurf is the ideal destination for:
- High-net-worth individuals seeking second homes or vacation properties
- International investors looking to diversify into stable markets
- Luxury buyers in search of ultra-premium branded residences
- Families seeking wellness-focused, nature-immersed living environments
With its limited inventory and rising global appeal, the best time to invest in Al Jurf is now.
Final Thoughts: A Timeless Coastal Gem Awaits
Al Jurf is more than just a development—it’s a visionary coastal sanctuary that celebrates luxury, sustainability, and heritage. Whether you’re drawn to its branded beachfront residences, its natural beauty, or the promise of strong ROI, one thing is clear:
Al Jurf is set to become the crown jewel of Abu Dhabi’s real estate landscape.
Explore the rare opportunity to be part of this iconic destination. Own a home that reflects not just where you live—but how you live.
